Exuberant and crackling SBCA gala in The Blue Hall of City Hall
The Swedish Beauty &Cosmetics Awards are Sweden's largest and most prestigious gala for beauty and cosmetics. Every year in April, the entire beauty industry follows the Swedish nominations for the last year's products. On behalf of TI Group, we were entrusted to deliver a complete solution for galas with sound, lighting and visual technology for the gala's 10th anniversary in Blå Hallen. We also built stands and activations for the sponsors in the Golden Hall.
Since the gala was held in Blå Hallen, which in itself is a very beautiful venue, we wanted to add as few extra elements as possible. Instead of building an extra stage, we used the existing staircase as a stage solution. The entire wall behind the stairs was projection mapped and used as a projection surface for graphics, images and effects.
In the middle of the wall was mounted an 8 m projection screen that was used for the films and elements that needed a clear and clear picture. The entire projection of the wall was made with two Boxer 4K30 Projectors in 4K mode, which meant that the resolution was sufficient to also map the projection screen in the middle without having to add an additional projector.
In the Golden Hall, which was used for foreming, exhibitors and after-partying, we helped the sponsors with the construction of stands and exposures. We also built a nightclub framed by beMatrix panels and our 3.1 mm LED wall.
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