Start selling your products across Google

Select a solution below

  • Set up your Merchant Center account

    Make your store and product info available to shoppers across Google. In the EEA and Switzerland, Merchant Center can be used with any Comparison Shopping Service (CSS) you work with. You can find a list of CSS partners here.

    Get started

    1. Create an account

    Once you have an account open, verify important details like your business and contact information.

    2. Upload your products

    Prepare your product info to submit through a feed.

    3. Show your products across Google

    Opt your product data into programs, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

    Additional resources to take your reach further

    Merchant Center Beginner’s Guide

    Learn how to get started, upload your products, and manage your data feeds.

    Learn more

    Merchant Center support

    Answer any question or concern related to Merchant Center with these helpful resources.

    Learn more
  • Set up a Smart Shopping campaign

    Promote your products to the shoppers who are looking for what you offer on Google—whether they’re at home, on mobile, or in-store.

    Get started

    1. Verify and claim your website

    Create a Merchant Center account, then claim and verify your website.

    2. Upload your products

    Once you’re set up on Merchant Center, upload your product data so shoppers can see your product details, like the product image, price and availability.

    3. Create your campaign

    Link your Merchant Center and Google Ads accounts. Set up conversion tracking and a remarketing list to start your first Smart Shopping campaign.

    Additional resources to take your reach further

    Create a Smart Shopping campaign guide

    Learn how to set up your Smart Shopping campaign in Google Ads.

    Learn more

    How to set up a Smart Shopping campaign

    Watch this quick video to get your first campaign up and running.

    Learn more

    Merchant Center support

    Get expert support as you create and manage your campaign.

    Learn more
  • Set up a Search ads campaign

    Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.

    Get started

    1. Create your text ad

    In just a few minutes, you can write a text ad that tell people what you offer.

    2. Choose your audience

    Connect with potential customers by selecting relevant keywords people are searching for on Google.

    3. Set your budget

    Set a daily budget, and pay per click. You’ll never pay more than your monthly max.

    Additional resources to take your reach further

    Ensure that potential shoppers find your brand, consider your products, and click through to purchase.

    Search Ads support

    Get help setting up your Search Ad campaigns.

    Learn more
  • Set up your Shopping Actions account

    Help customers shop effortlessly with you across Google at home, on mobile, or when shopping with their voice.

    Get started

    1. Create a feed

    Upload your product data in Merchant Center.

    2. Setup your store

    Configure your business settings: shipping, taxes, branding, returns.

    3. Publish your listings

    Start selling your products directly on Google.

    Additional resources to take your reach further

    Shopping Actions Quickstart Guide

    Learn how to sell your products directly on Google with this helpful resource.

    Learn more
  • Set up your local inventory ads campaign

    Let nearby shoppers know what you have in stock, driving more sales in your physical store.

    Get started

    1. Set up your accounts

    You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations, and Google Ads. In Europe, Local Inventory Ads can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on other surfaces the CSS has opted in to. You can find a list of CSS partners here.

    2. Enable the local inventory ads program

    Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programs tab.

    3. Create, register, and submit feeds

    Use Merchant Center to create and submit a local product inventory feed.

    Additional resources to take your reach further

    Google Ads support

    Get expert support as you create and manage your Ads campaigns.

    Learn more
  • Set up your Manufacturer Center account

    Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they’re searching.

    Get started

    1. Create an account

    Once you’ve determined eligibility, create a Manufacturer Account using your business details.

    2. Upload your products

    Prepare your product data to submit through a feed, or work with a data partner to upload your product info.

    3. Register for the Shopping campaigns with partners beta

    Let us know if you’re interested in the beta for Shopping campaigns with partners to promote your branded products with your retail partners.

    Additional resources to take your reach further

    Quickstart setup guide

    Everything you need to know to get Manufacturer Center setup, fast.

    Learn more

    Shopping campaigns with partners beta interest form

    Express interest in Shopping campaigns with partners.

    Learn more
  • Set up a Shopping campaign with partners

    Now, brands can support their retail partners in promoting specific products and growing sales.

    Get started

    1. Register for the Shopping campaigns with partners beta

    Let us know when you are ready with the form below, and we’ll reach out if you are eligible for the beta.

    2. Create a Manufacturer Center account

    Shopping campaigns with partners start with Manufacturer Center. Register and create an account.

    3. Upload a product feed

    Submit your product information, so we can match your products to retailers.

    Additional resources to take your reach further

    Shopping campaigns with partners beta interest form

    Express interest in Shopping campaigns with partners.

    Learn more
  • Merchant Center

    Set up your Merchant Center account

    Make your store and product info available to shoppers across Google. In the EEA and Switzerland, Merchant Center can be used with any Comparison Shopping Service (CSS) you work with. You can find a list of CSS partners here.

    Get started

    1. Create an account

    Once you have an account open, verify important details like your business and contact information.

    2. Upload your products

    Prepare your product info to submit through a feed.

    3. Show your products across Google

    Opt your product data into programs, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

    Additional resources to take your reach further

    Merchant Center Beginner’s Guide

    Learn how to get started, upload your products, and manage your data feeds.

    Learn more

    Merchant Center support

    Answer any question or concern related to Merchant Center with these helpful resources.

    Learn more
  • Smart Shopping campaigns

    Set up a Smart Shopping campaign

    Promote your products to the shoppers who are looking for what you offer on Google—whether they’re at home, on mobile, or in-store.

    Get started

    1. Verify and claim your website

    Create a Merchant Center account, then claim and verify your website.

    2. Upload your products

    Once you’re set up on Merchant Center, upload your product data so shoppers can see your product details, like the product image, price and availability.

    3. Create your campaign

    Link your Merchant Center and Google Ads accounts. Set up conversion tracking and a remarketing list to start your first Smart Shopping campaign.

    Additional resources to take your reach further

    Create a Smart Shopping campaign guide

    Learn how to set up your Smart Shopping campaign in Google Ads.

    Learn more

    How to set up a Smart Shopping campaign

    Watch this quick video to get your first campaign up and running.

    Learn more

    Merchant Center support

    Get expert support as you create and manage your campaign.

    Learn more
  • Search Ads

    Set up a Search ads campaign

    Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.

    Get started

    1. Create your text ad

    In just a few minutes, you can write a text ad that tell people what you offer.

    2. Choose your audience

    Connect with potential customers by selecting relevant keywords people are searching for on Google.

    3. Set your budget

    Set a daily budget, and pay per click. You’ll never pay more than your monthly max.

    Additional resources to take your reach further

    Ensure that potential shoppers find your brand, consider your products, and click through to purchase.

    Search Ads support

    Get help setting up your Search Ad campaigns.

    Learn more
  • Shopping Actions

    Set up your Shopping Actions account

    Help customers shop effortlessly with you across Google at home, on mobile, or when shopping with their voice.

    Get started

    1. Create a feed

    Upload your product data in Merchant Center.

    2. Setup your store

    Configure your business settings: shipping, taxes, branding, returns.

    3. Publish your listings

    Start selling your products directly on Google.

    Additional resources to take your reach further

    Shopping Actions Quickstart Guide

    Learn how to sell your products directly on Google with this helpful resource.

    Learn more
  • Local inventory ads

    Set up your local inventory ads campaign

    Let nearby shoppers know what you have in stock, driving more sales in your physical store.

    Get started

    1. Set up your accounts

    You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations, and Google Ads. In Europe, Local Inventory Ads can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on other surfaces the CSS has opted in to. You can find a list of CSS partners here.

    2. Enable the local inventory ads program

    Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programs tab.

    3. Create, register, and submit feeds

    Use Merchant Center to create and submit a local product inventory feed.

    Additional resources to take your reach further

    Google Ads support

    Get expert support as you create and manage your Ads campaigns.

    Learn more
  • Manufacturer Center

    Set up your Manufacturer Center account

    Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they’re searching.

    Get started

    1. Create an account

    Once you’ve determined eligibility, create a Manufacturer Account using your business details.

    2. Upload your products

    Prepare your product data to submit through a feed, or work with a data partner to upload your product info.

    3. Register for the Shopping campaigns with partners beta

    Let us know if you’re interested in the beta for Shopping campaigns with partners to promote your branded products with your retail partners.

    Additional resources to take your reach further

    Quickstart setup guide

    Everything you need to know to get Manufacturer Center setup, fast.

    Learn more

    Shopping campaigns with partners beta interest form

    Express interest in Shopping campaigns with partners.

    Learn more
  • Shopping campaigns with partners

    Set up a Shopping campaign with partners

    Now, brands can support their retail partners in promoting specific products and growing sales.

    Get started

    1. Register for the Shopping campaigns with partners beta

    Let us know when you are ready with the form below, and we’ll reach out if you are eligible for the beta.

    2. Create a Manufacturer Center account

    Shopping campaigns with partners start with Manufacturer Center. Register and create an account.

    3. Upload a product feed

    Submit your product information, so we can match your products to retailers.

    Additional resources to take your reach further

    Shopping campaigns with partners beta interest form

    Express interest in Shopping campaigns with partners.

    Learn more