Connect the dots on all your customer data
Marketers now have more ways to understand the customer journey than ever before, and ironically, that can be a problem. As data pours in from online and offline and from all kinds of devices, it actually gets harder to see how it all fits together.
Google Analytics 360 is built to connect the dots. It lets you link your online and offline data to build a single, fully-integrated view of user behavior. That means your whole team can get on the same page: marketers can serve the right ads, website developers can improve designs, and everyone can make smarter decisions.
In this brief, you’ll learn:
- Ways Analytics 360 helps you integrate everything
- How the BigQuery integration allows you to merge Analytics 360 data with your own proprietary data sources
- To focus on the real people rather than on devices or cookies