Christian moms group blasts Burger King advert for using word the 'damn' because 'children might repeat it'

  • Burger King was slammed by a conservative group for an ad featuring a man who says 'Damn! That's good,' after he tastes its meatless Whopper sandwich
  • One Million Moms accused the fast-food chain of 'crossing the line' with its use of what the group considers profanity to promote the Impossible Whopper
  • The Christian-right group also called for a boycott of Hallmark in December for airing a commercial showing a same-sex couple kissing
  • The group is doing the same with Burger King, saying the commercial is 'inappropriate' and asking it be killed or edited to remove the 'cuss word'

    • By Ralph R. Ortega For Dailymail.com

    Published: | Updated:

    A conservative group slammed Burger King for airing an ad with a man tasting a popular, new meatless sandwich and proclaiming, 'Damn! That's good.'

    One Million Moms charged the burger chain of using profanity to advertise its 'Impossible Burger', which uses plant-based meat, and not real beef.

    The Christian-right group posted on its website Friday that the commercial is 'offensive', and commented on its website that it was saddened the 'once-family restaurant' made the 'deliberate decision to produce a controversial advertisement instead of a wholesome one.'

    A Burger King ad shows this unidentified man trying the restaurant's new meatless sandwich

    A Burger King ad shows this unidentified man trying the restaurant's new meatless sandwich

    The man is seen in the advert doing a double take after he sinks his teeth into Burger King's 'Impossible Whopper'

    The man is seen in the advert doing a double take after he sinks his teeth into Burger King's 'Impossible Whopper'

    'Damn! That's good,' the man proclaims in the marketing promotion which shows a crowd welcoming the unveiling of the meatless sandwich

    'Damn! That's good,' the man proclaims in the marketing promotion which shows a crowd welcoming the unveiling of the meatless sandwich

    One Million Moms, whose parent group is the American Family Association, charged that the man in the commercial, apparently responding to a taste test, did not have to 'curse.'

    The group goes further to say if the response was unscripted, that Burger King could have chosen to edit the profanity out.

    The commercial, One Million Mom claims, is 'irresponsible and tasteless', and 'extremely destructive and damaging to impressionable children' who view it.

    'We all know children repeat what they hear,' the group says, demanding supporters sign petition to kill or edit the commercial.

    Fast-food alternatives to meat-based items have been recently showing up on the menus of national chains, getting in some cases lines of people seeking options for vegans and those seeking healthier fare. 

    KFC may have found a hit with healthy eaters and animal rights activists after a new meatless chicken sold out in only five hours at one of the company's Atlanta restaurants in August. 

    An image from the Burger King advert shows patrons before they sample the restaurant's meatless sandwich. One Million Moms on its website Friday said the commercial is 'offensive'

    An image from the Burger King advert shows patrons before they sample the restaurant's meatless sandwich. One Million Moms on its website Friday said the commercial is 'offensive'

    Patrons are seen in the commercial sampling the 'Impossible Whopper'. Fast-food alternatives to meat-based items have recently shown up on the menus of national chains, getting in some cases lines of people seeking options for vegans and healthier fare

    Patrons are seen in the commercial sampling the 'Impossible Whopper'. Fast-food alternatives to meat-based items have recently shown up on the menus of national chains, getting in some cases lines of people seeking options for vegans and healthier fare

    KFC may have found a hit with healthy eaters and animal rights activists after a new meatless chicken sold out in only five hours in August

    KFC may have found a hit with healthy eaters and animal rights activists after a new meatless chicken sold out in only five hours in August

    A Burger King spokesperson did not immediately respond when DailyMail.com reached out for comment on the negative reception over its commercial from One Million Moms. 

    The group has voiced strong criticisms about other ads. 

    In December, it called for a boycott of the Hallmark channel for airing a Zola.com commercial showing a same-sex couple kissing. 

    The greeting card company pulled the commercial, but then later returned it to the air after a backlash. 

    One Million Moms also has singled out Burger King's marketing in the past. 

    The group wasn't happy when the burger chain last year unveiled a selection of meals designed to suit a variety of different moods, as it was aiming to spread the message that 'no one is happy all the time.'

    The options, dubbed 'Real Meals', were inspired by a selection of different moods, including the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal. 

    'Happy' was not one of the choices.

    The idea behind the new Real Meals, which were unveiled on May 1, was to celebrate 'being yourself' and feeling 'however you want to feel.' 

    The campaign was tied into a partnership between Burger King and Mental Health America, highlighting May as a 'Mental Health Awareness' month.

    Burger King

    Most watched News videos

    Comments 319

    Share what you think

      View all

    The comments below have not been moderated.

      View all

    The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

    We are no longer accepting comments on this article.