stockholm fashion week 13-19 august 2007 - Moderådet

SVENSK A MODER ÅDET 

DROT TNINGGATAN 81 A 

111 60 STOCKHOL M 

SWEDEN 

Tel + 46-8-411 17 44 

Fax + 46-8-411 17 46 

E-mail info@moderadet.se 

www.moderadet.se 

STOCKHOLM FASHION WEEK 

13-19 AUGUST 2007 

The programme for Stockholm Fashion Week presents fashion shows, 

trade fairs, trading sites, exhibitions and other events arranged all 

around the city. Activities that focus on the latest for the Spring/ 

Summer 2008 season. 

Accreditation to the trade fairs can be arranged directly by contacting the appropriate orga- 

niser. A personal invitation is required to the fashion shows. Journalists have access to the 

complete programme that specifies all the events and time schedules. For more information, 

please contact co-ordinator Helena Mellström, tel +46 (0)8 411 17 44, mobile +46 (0)702 622 627, 

or email helena.mellstrom@moderadet.se. Dates for coming Fashion Weeks are published on 

the Swedish Fashion Council’s website under the heading Stockholm FW (www.moderadet.se). 

TRADE FAIRS & TRADING SITES 

STOCKHOL M MODECENTER : 13-19 AUG., JÄRL A SJÖ IN NACK A 

Founded in 1991, based in Järla Sjö after they moved their office last 

Fashion Week. The old, traditional factory site is now filled with 170 

companies who gather some 500 brands. An additional 30 companies are 

invited with temporary showrooms. 

This time, Modecenter will present a complete new show with 40 

models. The fashion show will be held during a special media day as well 

as for buyers, who can watch the show during several occasions. 

N Media day/fashion show: Thursday 16 Aug. (shows for buyers 16-18). 

www.modecenter.se 

ST YLE AT STHL M : 16 –19 AUG., STOCKHOL M INT. FAIRS, ÄLVSJÖ 

Fashion trade fair for trade and inspiration. Arranged for the second 

time by Stockholm International Fairs, this time in collaboration with 

Nordic Shoe & Bag Fair in a shared exhibition hall. Together, the trade 

fair present 190 exhibitors and 800 brands. The fair is divided into four 

main categories: Casual Street, Contemporary, Children and Classic. 

N Media day 16 Aug. 

www.styleatsthlm.se 

NORDIC SHOE & BAG FAIR : 16 -19 AUG., STOCKHOL M INT. FAIRS, ÄLVSJÖ 

With companies that have shoes, bags and accessories in their collections. 

Arranged by the Swedish Association of Agents which this season 

marks the premier of a jewellery exhibition “Makalöst Glamoröst”. 14 

designers will present jewellery made of diamonds and gold, silicon and 

porcelain. The trade fair also hosts an inspiration exhibition exposing 

future trends and a concept exhibition on the theme display windows. 

N Media day/fashion show 16 Aug. (Shows for buyers every days.) 

www.nordicshoeandbagfair.se 

MODECENTER’S NEW LOCATION 

BERNS, FAMOUS NIGHT-CLUB AND HOTEL, 

HOST 13 FASHION SHOWS IN CENTRAL 

STOCKHOLM 

FASHION SHOW AT NORDIC SHOE & BAG 

FAIR IN FEBRUARY, 2007 

SFW – DESIGNER COLLECTIONS

SVENSKA MODERÅDET 2 

ROOKIES & PL AYERS : 16 –19 AUG., STOCKHOL M INT. FAIRS, ÄLVSJÖ 

Run by the Swedish Fashion Council since 2005, this is a fashion arena 

for smaller fashion and design companies. Arranged for the tenth time 

this season, the anniversary will be celebrated with a special exhibition 

in central Stockholm. 

The Rookies&Players participants have been selected by a panel of 

experts. The same panel nominates companies to the “Rookie of the Year” 

award. This year’s nominees: menswear brand Whyczeck Refined Street, 

sneakers company Gram and accessory brand van Deurs. The award ceremony 

will be held during media day and the winner will receive the Stil 

award of SEK 20,000 from the Swedish Trade Federation. In addition, the 

winner will receive a specially-designed glass object created by Åsa 

Jungnelius from Kosta Boda. (Earlier companies that won the “Rookies & 

Players of the Year” award are fashion brand Dagmar in 2005 and jewellery 

firm Dada’s Diamonds in 2006). 

Participants in Rookies: Säby, SoloUniko, Sabina, Riviera, SisKa, Urban 

buzz, Maria Sköldin, Lund+Berg, NINII, HALLER, Piecemeal, Fhonetics, CB, 

Sustainable Revolution, Revery and Monamici. Participants in Players: 

Forthmeiier made in Sweden, Jb-design, Van Deurs, Whyszeck Refined 

Street, rabbi fashion, Gram, Karin Jacobsen Agency, Soddu, Tina Olsson, 

Drottningen av Saba, Uncut version and M&Kyoko (Japan). 

N Media day/joint fashion show 16 Aug. Individual shows will be held 

on 18 Aug., visit the website for more precise show times. 

www.rookies.nu 

BOMULL SBÖRSEN : 16 -19 AUG., STREET LOCATED ON HORNSTULL S STR AND 

A trade fair for buyers that will celebrate its third anniversary. Among 

the exhibitors are 23 companies with some 50 brands that primarily 

represent lifestyle and street fashion. Swedish and international brands. 

N Media day 16 Aug. 

www.bomullsborsen.se 

+ 46 TR ADE SHOW: 16 -18 AUG. : + 46 BUILDING, KUNGSHOL MEN 

The new fashion event +46 was established in 2006 and today brings 

together a broad selection of Swedish and international brands during 

three trade fair days. 

Swedish brands: Rodebjer, Julian Red, Pudel, So Last Season, Stylein, 

Dagmar, Dada’s Diamonds, Jojo & Malou, Pace, Fraulein Von Haust, 

Skyward, Our Legacy, Josefina lar, PicaPica, Saga, Svensson Jeans, 

Pia Simensen, Whyszeck, Gram, Kling, Permanent Vacation, Ladies & 

Gentlemen, Pimpinette, Ulrika Sandström, Bea Szenfeld, Cheap Monday, 

Qoniak, A Bug collection & Pseudonym. International brands: Nikoline 

Liv Andersen, Buskbus K, Peter Jensen for bStore shoes, Soulland, 

Regine Mowill, S.N.S, Works Untld, FaFaFa (DK), Antti Asplund, Daniel 

Pailillo (FI), Berhard Willhelm shoes, Potpoti (DEU), Alessi (NL), AB-Irato, 

Misericordia (FR), Retro Superfuture, SBU, Cycle, D.A.T. (ITA), Las Cosas 

Que Nos Elevan, Puffa, Christine Bec, Folk, Shoefolk shoes, bStore shoes 

(GB), Rozalb de Mura (RO), Issey Miyake Watches, Edwin (JP), NOM*d (NZ), 

Opening Cermony shoes (USA), Eley Kishimoto shoes (JP/GB). 

+46 also present the “+46 Awards Fashion Show” that highlights a 

selected Scandinavian designer by arranging a special show. This year the 

spotlight is on Danish designer Nikoline Liv Andersen. Individual fashion 

shows are also arranged during the trade fair (detail info in schedule!) 

N Fashion show “+46 Awards fashion show” Thursday 16 Aug. 

www.plus46fashion.se 

ONE OF THIS YEAR’S NOMINEES TO THE 

”ROOKIES OF THE YEAR”, SNEAKERS 

COMPANY GRAM. SHOES FROM COLLEC- 

TION AUTUMN/WINTER 07-08. 

EXHIBITORS AT ”BOMULLSBÖRSEN” LOCA- 

TED ON STREET, HORNSTULLS STRAND. 



INDIVIDUAL BRANDS/SHOWS 

BEA SZENFELD 

Born 1972 in Poland, moved to Sweden in 1983. Active as designer since 

2002 after studying at Beckmans College of Design. Nominated by Elle 

magazine as Newcomer of the Year, 2004. Focusing on on womenswear and 

menswear, Bea’s company has sales in Sweden, Denmark and the USA. The 

theme of her S/S 2008 collection is “Mr. Ruggerio’s neighbourhood”. 

N Fashion show Tuesday 14 Aug. 

www.szenfeld.com 

BJÖRN BORG 

Clothes, shoes, accessories and perfume are long-standing product 

groups. International sales, with Sweden and Holland as the largest markets. 

Focuses on three concepts for 2007, of which the dressy, off-court 

inspired menswear “Bjorn Borg White” will be presented for the first time. 

The new collection “Smash” is named after Björn Borg as style icon. 

N Fashion show Monday 13 Aug. 

www.bjornborgwhite.com 

CA MILL A NORRBACK 

Started in 1999 by Camilla Norrback born 1974 in Jakobstad, Finland. 

Today the brand sells in the Nordic countries, England, France, the USA 

and Japan. Her design philosophy can be summed up as “ecoluxury” 

which combines ethics and ecology. Coming collections include such base 

colours as white, black and grey. Elements of pale pink and lime, and 

chilli pink accent colour. 

N Fashion show Wednesday 15 Aug. 

www.camillanorrback.com 

CARIN WESTER 

Started in 2003 by Carin Wester, born 1974 in Uppsala, graduate from 

Beckmans College of Design. Designs womenswear and menswear. Sales 

in Sweden, Denmark, Finland, the USA and Japan. The summer includes 

snow-washed denim and printed viscose. Colour scheme comprised of 

black, white, khaki, green, grey, dark yellow and dark purple. 


www.carinwester.com 

CHEAP MONDAY 

The first Cheap Monday-jeans was sold in April 2004. Sold today in 28 

countries where Scandinavia is the largest market followed by France, 

Italy and England. Örjan Andersson and Sanna Atldax are the designers, 

and Karl Grandin and Björn Atldax are head of the graphical work. S/S 08 

present strong colours, inserts, denim and chlorine-washes. 


www.cheapmonday.com 

DADA´S DIA MONDS 

Jewellery for women and men. Run by Ida Forss and Kajsa Öberg since 

2005, both of whom trained at the University College of Arts Crafts and 

Design. Literary concepts are often recreated in the designs. The master 

and Margarita (by Michail Bulgakov) is the theme of this season’s collection. 

Colours as Silver, pirates gold, black and green. 

N Media day Tuesday 14 Aug. 

www.dadasdiamonds.se 

BEA SZENFELD S/S 08 

DADA’S DIAMONDS S/S 08 

SFW – DESIGNER COLLECTIONS 

FOTO: ANN-KATRIN BLOMQVIST


DAGM AR 

Established in 2005 by the sisters Karin Söderlind, Sofia Malm and 

designer Kristina Tjäder who studied at Esmod in Paris. Awards include 

“Rookie of the Year, 2005” and Elle’s “Newcomer of the Year, 2006”. Focus 

is on knits and woven womenswear with roots in Art deco. Market: 

Scandinavia, Germany, Belgium, France, Italy, the USA and Japan. 


www.houseofdagmar.se 

DIANA ORVING 

Self-taught Diana is born 1985 in Stockholm. Runs her own brand since 

2001. Sales in Scandinavia, England, France, the USA, Japan, China and 

Israel. The new women’s collection is described as tight, but also with 

volume, enticing and filled with integrity. In colours like black, white and 

red with many different draping solutions. 

N Fashion show Friday 17 Aug. 

www.dianaorving.com 

EKO - EXTR AVAGANZA 

Marks the launch of three collections by Anja Hynynen born 1983, Benita 

Ben Djama born 1974 and Johanna Hofring born 1973. Johanna also runs 

the store Ekovaruhuset. Respect to the environment is a main topic, in 

the design as well as in the range offered in the store. They work with 

ecological material, mostly in wool, hemp, flaxs and cotton. Womenswear, 

some outfits for men. 


www.ekovaruhuset.se 

ERICA L AURELL 

Born in Stockholm, moved to Paris for a period of fashion studies at 

Studio Bercot. Went into business for herself in 2005. Hand crocheted 

and knits are a huge passion and old patterns a constant source of inspiration. 

New for the next collection are hand-crocheted beachwear and 

dresses combined with Thai silk and cotton. In emerald green, pink, purple, 

orange and black. 

N Media day Monday 13 Aug. 

www.ericalaurell.se 

FIFTH AVENUE SHOE REPAIR 

Run since 2004 by Lee Cotter, born 1973, menswear designer, and Astrid 

Olsson, born 1975, trained in women’s tailoring and fashion design. 

Drapings, deconstruction and minimalism are characteristic for the 

design. Available today in Scandinavia, Germany, France, Italy, the USA, 

Russia, Japan and other markets. The spring/summer 08 season will be 

presented in a black, white, grey and red colour scheme. 


www.shoerepair.se 

GUNILL A PONTÉN 

A famous fashion personality who has more than 50 years in the industry. 

Honoured in various exhibitions and winner of Sweden’s prestigious 

Guldknappen award. Gunilla designs womenswear and accessories for all 

ages. The coming season introduces garments in such fabrics as organza, 

glossy rep, satin, raw cotton, and silver fabrics in a geometric colour scheme 

that embraces black, white and silver. 


www.ponten.com 

EKO-EXTRAVAGANZA PHOTO: AIA JÜDES 

ERICA LAURELL S/S 08 



HELENA HÖRSTEDT 

Born 1977 in Umeå. Holder of The Swedish Fashion Council’s scholarship 

for her examination collection at Beckmans College of design. Her own 

brand since 2004. Presents her first fashion show after school. Designs 

a lot in black and tailord. The theme for the collection is ”superiority”. 

Colour range of blackness, qualities of silk. 


www.helenahorstedt.com 

HOPE 

Founded in 2001 by Ann Ringstrand, born 1965 in Borås and Stefan 

Söderberg, born 1968 in Härnösand. The collection includes womenswear/ 

menswear, shoes and accessories. Available in England, Germany, Italy, 

the USA, and Japan. The collection focuses on lightweight, wrinkled and 

small prints in nylon mixes. Lemon yellow, clear blue and old rose complement 

black, grey and white. 


www.hope-sthlm.com 

HUNK YDORY 

Started in 1996 by Ulrika and Christopher Bjercke, both of whom trained 

at Esmod in Paris. Sales in Scandinavia, England, Ireland and Germany. 

The “Hushed summer night” women’s collection mixes drama and romance 

with over-dimensioned and slim silhouette. Fabrics such as silk, supple 

muslin, jersey and silk/linen mixes as well as cotton. 


www.hunkydory.se 

IDA SJÖSTEDT 

Started in 2001, designer Ida Sjöstedt, born 1976 in Sweden, graduated 

with a degree in fashion design from the University of Westminster. 

Womenswear oriented, her garments sell in Sweden and Denmark. Often 

builds her collections on stereotype concepts about femininity. The 

“Paradise Hotel” theme stems from visions of a tropical dream holiday in 

a broad colour scheme that includes pink, silver and orange. 

N Fashion show Monday 13 Aug. 

www.idasjostedt.se 

JOJO & M ALOU 

Johanna Eriksson and Malou Palmqvist, both trained in London, work 

since 2005 with their shared brand. Debuted in connection with London 

Fashion Week and was awarded the “New Generation” award by the 

British Fashion Council with backing from Topshop. The collection “Wet 

’n’ Wild” is inspired by ’80s safaris, ’90s beach culture and spa ladies. 


www.jojoandmalou.com 

L ADIES & GENTLEMEN 

Started in 2004 by Alicia Rissler, born 1980 in Stockholm, who trained in 

England and Spain. Design for both women and men, inspired by classic 

men’s tailoring. With her new collection, Alicia defies our perceptions of 

masculine and feminine, traditional shapes and street fashion. The objective 

is to find a balance between the urban and the classic in new shapes 

and forms. 

N Fashion show Saturday 18 Aug. 

www.ladiesandgentlemen.se 

HELENA HÖRSTEDT COLLECTION 2004 

PHOTO: ANN LINDBERG/LOUB 

IDA SJÖSTEDT A/W 07-08 



L A MILL A 

Behind the new brand established in 2006 are Lamija Suljevic and 

Gabomilla Nielse, both natives of Växjö. They used to work as stylists out 

of London. Their joint design using braids, embroidery, pleats and lace 

crosses French influences with artistic expression. Their philosophy is 

frank; Lamilla targets those who are their own icons. 


www.lamilla.se 

L ARS WALLIN 

Born 1965 in Västerås, has after graduating concentrated on designing 

evening clothes and stage costumes. Sometimes described as Sweden’s 

“Prince of glamour”, awarded with the prestigious Guldknappen in 1995. 

He has expanded his design the past years to include a commercial men’s 

collection produced by Cavaliere. S/S 2008 season displays marine sports 

elements with a touch of the Olympic Games and a special party theme. 

N Fashion show Tuesday 13 Aug. 

www.larswallin.com 

LEXINGTON CLOTHING COMPANY 

Lists under The Lexington Company with Kristina Lindhe as creative 

director. Releasing its first clothes collection for women and men in 

connection with Fashion Week. The style is described as casual luxury, 

inspired by young American fashion. Shirt fabrics, heavy and lightweight 

jersey and knits are the base. Classic colour scheme with bold accents. 

N Media show/showroom Wednesday 15 Aug. 

www.lexingtoncompany.com 

MINIM ARKET 

Run since 2006 by the Elvestedt sisters Sofie, born 1978, Jennifer and 

Pernilla, born 1985. Sales in Scandinavia, the USA, Australia, Japan and 

many parts of Europe. The trio prefers to work from a tailored design. 

The new season introduces a series called “Box” in which inventive pleating 

techniques create box-like shapes on skirts, pants and dresses. Plans 

for the brand include introducing a wider tricot line and women’s shoes. 


www.minimarket.se 

MORI & MIMOSA 

With designers Christina Wemming and Sara Engberg, born in Uppsala. A 

joint brand after 2006 when they finished education. Focus is in womenswear, 

jewellery and accessories. Market: Sweden, Denmark, France, Germany, 

Italy, Ireland and Japan. The theme is ”Hawaiian Mirage”, material 

like plexi, silver and textiles imported by themselves. Each garment and 

piece of jewellery has its own unique number. 

N Showroom 16 to 17 Aug. 

www.morimimosa.com 

NAKKNA 

Run since 2003 by Claes Berkes, born 1975, Camilla Sundin, born 1974 and 

Ella Soccorsi, born 1977 in Zambia, all graduates of Beckmans College of 

Design. Acclaimed as Newcomer of the Year, 2004 by Elle. Sales in Sweden, 

England, the USA and Hong Kong. Colours for next collection, for both 

womenswear and menswear, is a scale of warm grey. Accents like sunny 

yellow, gold, silver and white. Theme: ”Behaviour of light”. 

N Exhibition Thursday 16 Aug. 

www.nakkna.com 

LAMILLA S/S 08 



NIKOL A J D’ETOILES 

Brand established by Tobias and Anders Björkstedt. Designer is Sandra 

Karlsson, born in 1979 in Landskrona, with a degree from Beckmans 

College of Design and the Swedish School of Textile, University College of 

Borås. The philosophy is discrete, elegant luxury with a touch of cashmere 

and silk. The new men’s line introduces the “Captivation of Romance” 

theme in a romantic colour scheme intermingled with steel tones. 

N Fashion show Thursday 16 Aug. 

www.nikolajdetoiles.com 

NYGÅRDSANNA 

Head office is situated in Linköping, run by Nygårds Anna Bengtsson 

born 1966 in Mora. She is educated at University College of Borås and 

Beckmans College of design. Designs womenswear, with main market in 

Scandinavia, England, Germany and Japan. Awarded with Guldknappen 

1998. Theme Spring/Summer 2008: ”borrowed proportions”. 


www.nygardsanna.se 

PIA SIMENSEN 

Born in Strömstad (–76), studied at Beckmans College of design. Presents 

her first collection after five years as a part of Karin & Pias. Summer 08 

works on the supposition how to dress rather than what. The inspiration 

comes from Jinx Dawson which is high-lighted in a snake-patterned print 

with embroideries in black-in-black, which creates an effect of 3-D. 

N Fashion show Thursday 16 Aug. 

PIMPINET TE 

Started by Sasha Norén, born 1979 in Stockhom, trained at the Cutters’ 

Academy of Stockholm. Pretty with a twist is Pimpinette’s motto. The 

Spring/Summer 2008 women’s collection is a tribute to sweets in all shapes 

and forms. Presented under the theme name ”Bons Bons”. 

N Fashion show Saturday 18 Aug. 

www.pimpinette.com 

PUDEL 

Designer is Lina Österman, born 1982 in Hallstavik. Educated at Saint 

Martins College of Art & Design in London. Works with a unisex look 

for womenswear and menswear. Market: the Nordic countries, several 

European countries as well as the USA, Canada, Japan and Russia. The 

new collection for summer, ”Borderline03_travel with your mind”, has a 

scale of black, white and grey. Fabrics include knitted cotton and denim. 

N Presentation 16 Aug. 

www.pudel.co.uk 

QONIAK 

A new jeans and steet-label from Weekday (pronounced like cognac). 

Established in 2007 with design by Örjan Andersson, born 1972 in 

Stockholm, who also designs for Cheap Monday. The inspiration to the 

second collection comes from different youth-cultures. Next summer 

includes a lot of denim, theme name ”Chlorine”, with mottled colours. 


www.qoniak.com 

NYGÅRDSANNA 

PUDEL S/S 08 



ST YLEIN 

Founded in New York by Elin Nyström, born 1981 in Göteborg, after graduating 

from FIT, Fashion Institute of Technology. Womenswear oriented 

and sales in Scandinavia, France, Italy and Japan. Works primarily with 

tricot and keeps most production local. The “I love Paris in Springtime” 

collection also mixes sequins and patent imitation. Inspired by big-city 

life in St. Petersburg, New York and Osaka. 


www.stylein.se 

SZ YMON ZÜRN 

Menswear brand since 2006, designer Szymon Zürn was born 1983 in 

Poland. Strives to harmonise with its own motto “Aristocratic street 

fashion” via a high-quality collection that offers a casual fit. Theme of S/ 

S/S 08 is “An unfinished adventure”, mixing leather and cotton. Colours 

include white, grey, blue and blond woods/red-brownish wood tones. 


www.szymonzurn.com 

ULRIK A SANDSTRÖM 

Born 1974 in Stockholm, Ulrika launched the brand in 2003 after graduating 

from Beckmans College of Design. Her women’s collection reports 

sales on such markets as Denmark and New Zeeland. Also a singer for 

the band Swiss Boarding School, much of her inspiration comes from the 

world of music. In an exclusively pink colour scheme, “Pretty Pink, with 

elements of the rocking ’80s and some sporty influences. 


www.ulrikasandstrom.se 

VELOUR 

Presented for the first time 2001. Head of design is Karl-Wilhelm Björk 

(womenswear) and Per Andersson (menswear). Market: the Nordic 

countries, several European countries, the USA, Canada, Japan, Hong 

Kong and Australia. Theme S/S 08 is called ”Broken glass”. For men’s collection 

it´s about forms from ’80s and ’90s. Inspiration for womenswear 

comes from turism, charter trips, after beach and city-safari. 

N Exhibition Wednesday 15 Aug. 

www.velour.se 

WHYRED 

Founded in 1998, head of design is Roland Hjort. Fashion for women and 

men, though the collection also includes shoes as well as handbags and 

other accessories. Their design philosophy surfaces in recurrent projects, 

with meetings and collaboration with entertainers and artists for various 

products. 


www.whyred.com 

YLVA LIL JEFORS 

Born 1972 in Uppsala, trained at Beckmans College of Design and the 

Malung-based leather school, Skinnskolan. Started her label 1999. 

Awarded with Guldknappen in 2002.Womenswear oriented, Ylva has a 

preference for the rock romantic style. Leather is paired with other natural 

materials such as linen, silk and cotton in black, white and red. This 

season’s theme is “Feel-good hit of the Summer”. 

N Showroom 16 to 19 Aug. 

www.ylvaliljefors.net 

ELIN NYSTRÖM (STYLEIN), PORTRAIT 

YLVA LILJEFORS S/S 08 



AMONG OTHER EVENTS/ 

OPEN TO THE PUBLIC 

FASHIONPL AY 

Fashionplay is originally a website that was launched in December 2006 

by Therese Dahlqvist (Royal College of Fine Arts) and Helena Hertov 

(University College of Art Crafts and Design). Specially invited designers, 

scientists and artists are allocated space on the website to describe their 

fashion-related projects using both pictures and words. 

During Fashion Week, an exhibition will be arranged that presents six 

new projects while Therese Dahlqvist introduces “Urbanfem”, collections 

created through workshops that examine how fashion is used to explore 

identity and affiliation. Helena Hertov will show the film “Feeders” where 

the world of fashion moves into a “House of pigs”. 

N Presentation Tuesday 14 Aug. Open to the public Tuesday 14 to 

Sunday 19 August. (Tue 14 Aug at 15-20, Wed 15 to Sat 18 Aug at 13-18 and 

Sun 19 Aug at 13-16.) 

www.fashionplay.org 

UNGDESIGN 

Children’s ”crazy” fashion drawings come to life on a catwalk. 

Ungdesign is a project that gives children between the ages 6 and 12 

the chance to express themselves in fashion and art. The end result is a 

collection based on fashion drawings created by the children. A total of 

15 garments have been produced based on these children’s imaginations. 

Bold colours, candy and “bizarre” forms are the core. The end results are 

displayed in adult sizes in a fashion show in collaboration with Hennes & 

Mauritz and Kulturhuset. 

Project initiator is Fredrik Samuelsson who studies men’s fashion at 

Saint Martins College of Art and Design in London. 

N Fashion show Sunday 12 Aug. Related exhibition is open to the public 

14 Aug to 9 Sept in Kulturhuset, floor 4, area Rum för barn. 

www.ungdesign.com 

GULDKNAPPEN 

N 

The Swedish magazine Damernas Värld’s yearly gala where a designer 

is awarded the prestigious price ”Guldknappen”. Arranged for more than 

25 years. Tickets to the public event Tuesday 14 Aug can be ordered from 

the web-page. 

www.damernasvarld.se 

ÖÖS FEAT. LINA BODÉN 

N 

Exhibition with illustrations by Lina Bodén, 13 to 24 Aug at Öös, 

Svartensgatan 12, Mosebacke. 

www.oos.se 

DIZEL & SATE AT SVENSK FOR M STOCKHOL M 

N 

Exhibtion 15 Aug to 2 Sept at Svensk Form, located in Skepsholmen. 

www.svenskform.se 

ROOKIES & PL AYERS TEN TIMES ANNIVERSARY 

N 

The anniversary exhibition will be open to the public 18-28 Aug. in 

the lobby of the Nordic Light Hotel, Vasaplan 1. 

www.rookies.nu 

THE PROJECT ”UNGDESIGN”

stockholm fashion week 13-19 august 2007 - Moderådet

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