H&M is set to launch a collaboration with fashion blogger Elin Kling in its native Sweden. The collection - which will be available in Sweden only - goes on sale on February 3, with 10 per cent of the sales going to Unicef. The collection consists of nine clothing styles and two accessories and is described by the high street store as "modern, light and minimalistic".
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"To be the first one to make this kind of Swedish collaboration with H&M feels incredibly flattering and fun," Kling - who launched her eponymous fashion blog in 2007 - said. "It has been very inspiring to be able to work so closely with the design team at H&M, and I'm incredibly happy with the results. The collection is minimalistic and raw, but with bohemian elements, something that reflects my personal style well."
"It feels great to be able to offer our Swedish customers an exclusive collection by Elin Kling," Sofia Jegerborn, marketing manager of H&M Sweden, said. "As one of Sweden's biggest fashion profiles, Elin fits our fashion-conscious customer perfectly."
SEE WHAT HAPPENED AT H&M'S LAST COLLECTION LAUNCH
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