Natalie Weber

• Deployed to wildfires on the Southwest Oregon District as a public information officer with little notice

• Served as spokesperson for the district, handling all media requests, tours and interviews, including on-camera recorded, live in the field and on set, facebook live, radio, newspaper, etc.

• Communicated crisis and urgent information to the public through a multitude of digital platforms, including Facebook, Twitter, website and blog posts, inciweb, etc. - RESULT:… Show more

• Deployed to wildfires on the Southwest Oregon District as a public information officer with little notice

• Served as spokesperson for the district, handling all media requests, tours and interviews, including on-camera recorded, live in the field and on set, facebook live, radio, newspaper, etc.

• Communicated crisis and urgent information to the public through a multitude of digital platforms, including Facebook, Twitter, website and blog posts, inciweb, etc. - RESULT: Increased Facebook followers by 4,500

• Maintained a 24-hour on-call schedule during fire season

• Worked long hours on assignments, occasionally exceeding 18 hours in a shift in a stressful, charged environment

• Worked in extreme conditions and terrain for extended periods of time

• Constructed press releases and official public letters and copy on behalf of the district

• Attended and contributed at daily incident command briefings

• Establish and maintain communication with assisting agencies, organizations, communities and government representatives

• Prepare incoming teams and transfer information, social media and website passwords, press release templates, phone lines, email lists, etc. to ensure smooth transitions on assignments

• Attended monthly Rogue Valley Fire Chiefs Association meetings and represented Public Affairs interests, training, information, etc.

• Attended monthly Rogue Valley Fire Prevention Cooperative meetings and assisted in prevention events, campaigns and initiatives

• Engaged in community relations, as well as coordinated events and open houses exceeding 700 visitors

• Educated the public on fire prevention Show less

• Work with PR leadership to develop and help execute public relations strategies and implement PR activities for Dutch Bros campaigns and company-wide initiatives across nine states

• Act as crisis communications lead and assist Marketing Communications and DB leadership with crisis and strategic communications, as needed

• Assist leadership with high-level media, crisis, and strategic communications, as needed

• Source, develop, manage, and complete writing and editorial… Show more

• Work with PR leadership to develop and help execute public relations strategies and implement PR activities for Dutch Bros campaigns and company-wide initiatives across nine states

• Act as crisis communications lead and assist Marketing Communications and DB leadership with crisis and strategic communications, as needed

• Assist leadership with high-level media, crisis, and strategic communications, as needed

• Source, develop, manage, and complete writing and editorial projects for internal and external avenues, including internet, paid, and earned media opportunities

• Assist in the development and execution of PR materials from other DB Marketing sub-departments

• Serve with PR leadership and PR agency to provide strategic communications counsel to Franchisees, Operators, and Senior Leadership

• Engage in internal, client, and community based presentations to enhance understanding of the Dutch Bros message and culture, and position the organization in a positive light

• Help coordinate with external PR agency resources

• Assist in driving PR objectives for marketing campaigns that align with other teams and departments

• Meet with assigned departments to assess PR needs, weekly

• Act as a liaison between assigned departments and PR and identify larger PR needs

• Identify and flag potential PR issues in regard to campaigns, initiatives, etc.

• Provide solutions to potential PR issues when appropriate and/or escalate issues to PR leadership and agency resources Show less

• Communicate breaking news via social platforms including
Facebook, Instagram and Twitter

• Pitched local and regional stories everyday

• Present news for daily live broadcasts as an anchor and reporter on set and in the field

• Hosted and produced a six month, 24 installment series on homelessness - RESULT - Won an Emmy.

• Develop innovative ways to leverage social media to increase audience - RESULT: Hosted station’s most popular daily Facebook Live… Show more

• Communicate breaking news via social platforms including
Facebook, Instagram and Twitter

• Pitched local and regional stories everyday

• Present news for daily live broadcasts as an anchor and reporter on set and in the field

• Hosted and produced a six month, 24 installment series on homelessness - RESULT - Won an Emmy.

• Develop innovative ways to leverage social media to increase audience - RESULT: Hosted station’s most popular daily Facebook Live event

• Created and maintained professional relationships with community members, government agency officials, elected representatives on city, county, state and federal levels, etc.

• Write and edit newscopy for television broadcasts in a limited and often stressful timeframe

• Experienced on camera interviewer

• Shoot and edit video

• Professional public appearances and engagement Show less

• Communicate breaking news via social platforms including
Facebook, Instagram and Twitter

• Present news for daily live broadcasts as an anchor and reporter on set and in the field

• Write and edit newscopy for television broadcasts in a limited timeframe

• Experienced on camera interviewer

• Shoot and edit video

• Performed extensive computer entry; scanned and retrieved sensitive confidential information involved in police reports into state, federal and local computer systems

• Filed police reports and related documents and maintained organized and accurate filing systems

• Distributed police reports to courts, public, governmental agencies and other authorized individuals, following department policy, state and federal laws

• Assisted citizens with complaints, collected monies… Show more

• Performed extensive computer entry; scanned and retrieved sensitive confidential information involved in police reports into state, federal and local computer systems

• Filed police reports and related documents and maintained organized and accurate filing systems

• Distributed police reports to courts, public, governmental agencies and other authorized individuals, following department policy, state and federal laws

• Assisted citizens with complaints, collected monies for various fees, releases, impounded vehicles, registered sex offenders, and provided information to the general public Show less

• Produced 2.5 hours of television news weekday mornings - NBC5 News at Sunrise and Fox26 Morning News First at 7

• Found, selected and wrote stories to create the news broadcast, assigned appropriate video to stories

• Oversaw live new broadcasts and kept time, cut or added stories or segments depending on rundown time

• Monitored, wrote and placed breaking news reports in the rundown of live new programs and communicated changes to production staff and anchors

•… Show more

• Produced 2.5 hours of television news weekday mornings - NBC5 News at Sunrise and Fox26 Morning News First at 7

• Found, selected and wrote stories to create the news broadcast, assigned appropriate video to stories

• Oversaw live new broadcasts and kept time, cut or added stories or segments depending on rundown time

• Monitored, wrote and placed breaking news reports in the rundown of live new programs and communicated changes to production staff and anchors

• Confirmed information and pitched overnight stories during dayside meetings (to be included in the 5 and 6 pm newscasts) Show less