Singapore Airlines is the most recommended airline, report finds

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Singapore Airlines has been named the most recommended carrier by British travellers.

According to the 2018 Airline Report released today by YouGov, the Asian carrier was the airline passengers would be most likely to recommend to a friend, scoring 67 on the pollster’s metrics.

The carrier is also the world’s best airline, according to the 2018 Skytrax awards.

Emirates, Air New Zealand, Norwegian and Etihad Airways followed Singapore Airlines for most recommended carrier.

Elsewhere, easyJet has been ranked the best budget airline for a beach break, ahead of Jet2, Flybe, Thomas Cook and Virgin Atlantic. In this year’s Skytrax awards, it was voted Best Low Cost Airline in the UK.

The study found that British Airways and Virgin Atlantic tied for the airlines that passengers have a “generally positive” impression of, scoring 29 points each, although British Airways dropped 13 points since 2017. Britain’s flagship carrier also came top for reputation among 18-34 year olds.

The study also ranked awareness, consideration and “purchase intent” of British travellers. Budget airline Jet2 came top as “most improved” for all three metrics, thanks to recent expansion and lively marketing, which this year saw it team up with Love Island.

“EasyJet appears to have escaped the crises that have taken hold at budget airline rival Ryanair, and remains in a healthy position in the industry,” says Amelia Brophy, head of brands UK for YouGov. “We can expect increased competition from Jet2 on this front, as the carrier expands and continues to invest in its marketing efforts.

“Elsewhere, Singapore Airlines maintains its very strong showing, achieving the magic combination of high satisfaction and recommendation levels. With word of mouth still vital to an airline’s success, the carrier is well-placed to capitalise.”