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Abercrombie & Fitch has entered the (wedding) group chat. And given how off the rails and costly things have become for brides and their wedding parties (Glamour even devoted a series to the subject called the Bridesmaid Burnout), the arrival of a relatively affordable addition is worthy of our attention.
Now available in Abercrombie stores and at abercrombie.com, the A&F Wedding Shop collection contains more than 100 pieces for brides, bridesmaids, and guests. In it, you'll find the standard fare: pleated bridesmaid dresses, cute bridal jumpsuits, flattering maxidresses, etc. What makes the collection stand out from other retailers, however, is that it was created with the entire wedding weekend in mind, from the bachelorette pool party to the wedding night. Meaning you'll find white bathing suits and cover-ups alongside satin pajama sets and floral cocktail dresses. And almost everything is under $150.
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“Abercrombie’s customers view weddings as multifaceted experiences, which is why we designed this collection to be the outfitting solution for so many wedding-related occasions,” said Corey Robinson, chief product officer of Abercrombie & Fitch Co., in a press release. “The A&F Wedding Shop’s pieces collectively tell the story of the modern wedding experience—from bridal shower and bachelorette party to wedding day prep, ceremony, reception, brunch, and even the honeymoon. It has it all.”
On the site buyers can shop by occasion: rehearsal dinner, wedding reception, bachelorette, bridal shower, honeymoon, and getting ready. Also of note: The pieces are available in Abercrombie's size range (XXS to XL) and lengths (petite, regular, and tall).
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Abercrombie has seen a resurgence in cool factor lately after a strategic shift from the exclusionary low-rise jeans and too-tight tees the brand was founded on to elevated basics designed for a wider range of ages and body types. People took notice of the change in recent months, creating a boom of product reviews on TikTok and Instagram and inspiring headlines like “Why Abercrombie Is Popular Again.”
This latest move into bridal is just another smart move for the brand. Recent data shows a rising interest in alternative—that is, more casual and affordable—wedding options, in part because the current generation of brides are getting married in a much different economy. According to Pinterest's 2024 wedding trend report, searches for “wedding dress jumpsuit” and “simple wedding gowns” have risen by 1,000% and 205%, respectively. Both can be found in the A&F Wedding Shop by the way.
Anna Moeslein is the deputy editor at Glamour.
