The Fourth of July: a time for barbecues, baseball, fireworks and … woke tweeting?
Ice cream powerhouse Ben & Jerry’s used the Independence Day holiday to chastise the whole country via tweet: “This 4th of July, it’s high time we recognize that the US exists on stolen Indigenous land and commit to returning it.”
You first, guys! Give back the land your US factories and stores sit on and the millions upon millions you’ve made from exploiting the Indigenous.
We’re not holding our breath.
But we are watching to see the consumer reaction, since Ben & Jerry’s is a pioneer of woke corporate BS.
The brand backed bad-joke Occupy Wall Street, for crying out loud; it aligns with the anti-Israel BDS movement. Co-founder Ben Cohen funds groups opposed to US military aid to Ukraine.
Yet Ben & Jerry’s was outed in February for child labor being used in its supply chain.
Funny how often the loudest-shouting lefties seem to have such skeletons in their own closets.
Still, the company has long managed to dodge major blowback over its lefty posturing.
But nowadays, American consumers are more prone to resent such messaging.
The obvious example is Bud Light’s disastrous entanglement with trans extremist Dylan Mulvaney (and similar moves from retail giant Target), which woke the sleeping giant of average people sick of being preached to.
There are no more free passes — once more, people are speaking up on social media. And they’re not happy.
Nobody wants to have politics rammed down their throats when they’re trying to buy ice cream.
And if Bud Light is prologue, Ben & Jerry’s owner Unilever may well be in for some stock-price troubles.
Remember, America, you don’t have to accept woke preening from corporate elites.
Speak up — with your wallets.