The Abercrombie & Fitch Documentary Reveals How Power Decides What’s Cool

‘White Hot’ documents how the fashion retailer used exclusivity, racism, and warped beauty standards to shape 90’s teen culture

6 min readMay 6, 2022

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The Abercrombie & Fitch Fall/Winter 2000–2001 campaign shot by Bruce Weber

Early in Allison Klayman’s new documentary White Hot: The Rise and Fall of Abercrombie & Fitch, former A&F model Bobby Blanksi…

Jamie Cohen

Written by Jamie Cohen

Digital culture expert and meme scholar. Cultural and Media Studies PhD. Internet studies educator: social good, civic engagement and digital literacies

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