Powering digital advertising globally

DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers.

Publishers: Maximize control, transparency, and yield with AdX

We've updated AdX with tools to help publishers simplify their operations, make smarter decisions, and generate more revenue.

Learn more about AdX's evolution

Making the web work better for brand marketers

Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers.

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Display Business Trends: Publisher Edition

We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in.

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Neal Mohan to headline C Space

Going to CES 2015? Drop by C Space, the new location for marketers, agencies, and publishers, to hear from Neal Mohan at 1 PM, Tues. Jan. 6th.

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Publishers

Total revenue management

Total revenue management

DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.

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Advertisers/Agencies

Complete campaign workflow

Complete campaign workflow

Advertisers and agencies strengthen and simplify even the most complex online campaigns using our digital ad management platform.

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Networks

The global ad market

The global ad market

DoubleClick Ad Exchange is a real-time digital ad marketplace that connects publishers with agencies, ad networks and third-party technology providers.

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Latest news

In the press

New York Times

New York Times: Google Remixes Old Campaigns, Adding a Dash of Digital Tools. Read more

MediaPost

MediaPost: DoubleClick Metrics Give Publishers Trending Data. Read more